I believe I was one of the only ones bragging about how I believe the Apple IPad was in fact going to be serving HD television content through a new ITunes ubscription model. Well by now we all know that I was wrong (and perhaps a bit nieve). Nevertheless, All Things Digital (Wall Street Journal) had a great article the other day in which the author predicted the Apple IPad would rejuvinate Apple’s iTV offering. Perhaps Apple is really going after Amazon and the eBook market, but when you actually look at the device, it hardly focuses on eBooks as much as it does on anything else. As a matter of fact, I would contend that Apple’s IPad offering as it stands right now, does not really serve any one market in particular. People claim that Apple is focusing on other niche markets such as stay at home moms, business casual, etc. I doubt that to be the case.
The iPad looks to be quite the enigma. I believe that AT&T and Verizon lack the proper infrastructure to bring about Steve Job’s true vision – a true convergence of ads, television, and publications. What appears to be a thin client now, could potentially be a dominant entertainment platform in the years to come.
